Production and costs
adGENIE retargeting is usually offered on a performance basis, so clients pay only for successful transactions (CPA) or clicks (CPC).
Design, creative amends and production of feeds are included in the package, and there are no hidden costs.
RETARGETING ROI & COSTS
For performance-based campaigns (CPA or CPC), the only costs are for successful transactions at the agreed rates
PRODUCTION: DESIGN
The typical design process is as follows:
The client chooses one of adGENIE’s customisable templates, or opts for a bespoke design.
In the former case, GENIEgroup customises the template to the client’s brand guidelines and submits the creative for the client’s approval. In the latter case, GENIEgroup works with the client’s creative agency to deliver a client-approved bespoke advert.
PRODUCTION: FEEDS
GENIEgroup can work with a client’s existing feed (XML or other) or create a custom feed. For performance-based campaigns, there are no costs associated with this work.
PRODUCTION: TRACKING
GENIEgroup delivers a tracking implementation document to the client very early on in the campaign. Tracking can usually be implemented in a day and tested very quickly.
There are two types of tracking to be dropped into your container tags:
• JS tags to monitor user journeys
(items viewed, basket items and purchased items).
• Ad Network tracking pixels
(one per Ad Network).
