Retargeting advertising explained
Retargeting Is one of the fastest growing online marketing methods since Google adwords was launched.
Hundreds of thousands of potential sales are lost by merchants every month. Research* estimates that 98% of visitors to a website leave without making a purchase and it can take up to seven engagements with a user before they finally make a purchase.
So, simply placing banner ads and doing nothing else is unlikely to get you the conversion rates you want. This is where retargeting comes into its own. It is one of the fastest growing online marketing methods since Google adwords was launched.
HOW RETARGETING WORKS
ADGENIE’s innovative technology for advertisers allows the retargeting of previous visitors to a client’s website in real time. Retargeting works by simply placing tracking code on the client’s website which monitors every page viewed by each visitor. If that visitor then appears on any other website in the world, they can be shown the client’s advert for either exactly those products and services they originally viewed while on the client’s website, or similar ones.
People who have gone to your site and window shopped but not purchased can be re-pitched with the product they showed an interest in. For example, prospects, who may have put items in their shopping baskets but who have left your site without completing the purchase, can be retargeted with either the same products or with compelling deals focused around those items. Previous purchasers can also be retargeted with ads for complementary or supplementary products or services, or with special offers.
Because retargeting shows adverts only to customers who have expressed an intent to buy, click rates are very high (typically 10x higher than run-of-site-advertising. And by retargeting lost but critically identified leads you avoid the scattershot approach banner ads adopt and benefit from better conversion rates and ROI.
* Source: ValueClick
