How does adGENIE Pre-targeting work?
adGENIE’s dynamic pre-targeting solution identifies and ‘targets’ NEW customers.
In the travel sector we target against user searches on travel aggregators such as Travel Supermarket, Trip Advisor and Teletext Holidays. adGENIE adverts respond to the user’s travel preference (typically departure airport and destination airport or resort, although price and travel dates can also be included), delivering adverts with only matching offers and dynamic links to purchase.
For example, a user visiting Travel Supermarket and searching for a flight from London to Barcelona would see an adGENIE pre-targeting advert for only those flights.
For automotive adverts we target against user interest on motoring search sites such as AutoTrader, What Car, AutoExpress, Evo etc. adGENIE adverts respond to each user’s preferences (typically make and model, but postcode, demographic profile and price criteria are also frequently used for pre-targeting)
For example, a user visiting Autotrader and searching for a Vauxhall Astra at £8,000 in London W1 could be shown an adGENIE pre-targeting advert for only those models and only from local dealers.
Click rates and conversions on pre-targeting adverts are similar to those for retargeting, with click rates varying from 0.4% to more than 2% and conversions to bookings usually in excess of £1m per month for campaigns of 10m to 20m impressions per month.
PRE-TARGETING ROI & COSTS
adGENIE pre-targeting is offered to clients on a performance basis, or as a software service.
For performance campaigns the only charges are for transactions at the agreed CPA.
For service campaigns adGENIE charges a CPM for ad serving from £1 down to £0.25 depending on volume.
